Social platforms are no longer just spaces for casual posting—they’ve become professional marketing channels. Yet, too often, product launches rely heavily on influencer promotions or pay-per-view ads. While these approaches have their place, they limit reach, appear unprofessional, and untrustworthy to new audiences.

Midas Productions offers a solution: TV-quality campaigns built specifically for social media engagement. We merge cinematic storytelling with key factors of engagement for social media to ensure new products don’t just reach audiences, but resonate with them. Just as television and the web transformed marketing in their eras, social media is undergoing its own evolution.

Founded by director Sawyer McFarland and cinematographer Elvin Zheng, Midas Productions is at the forefront of this shift—bringing brands into the modern age.